UX Designer, Web Developer, and Digital Designer. Best practice research, project manager, wireframing, prototyping, and client proposal presentation.
As the Lead Product Designer for Couture Purpose, my primary responsibility was to design an eCommerce mobile app that met the brand’s messaging goals and effectively engaged its target audience. Working closely with the Couture Purpose team, I conducted research to gain a deep understanding of their vision, goals, and the needs of their users. Through user research, I identified the target audience’s pain points, preferences, and expectations when using other competitors’ eCommerce mobile apps.
Based on the insights gathered from the research, I created user personas and user stories to inform the app’s design and development. In addition, I developed wireframes, prototypes, and high-fidelity mockups to visualize the app’s layout, navigation, and features and conducted usability testing to validate the design and collect feedback for improvements.
I collaborated closely with the development team throughout the project to ensure the design’s correct implementation and file submission requirements. Additionally, I supported the Couture Purpose team during the app launch and post-launch phases, ensuring the app’s success and user satisfaction. Finally, I created an internal design system that provided the team with a definitive design direction and new brand standards.
Couture Purpose recognized that its online presence was limited and needed an eCommerce mobile app to sell its products and services.
As the application’s project manager and UX designer, I had to tackle various challenges to deliver a successful outcome. One primary challenge was ensuring that the app’s design and functionality aligned with the company’s brand message and values. I had to work closely with the Couture Purpose team to understand their vision and goals and translate them into a user-centered design that would resonate with their target audience.
Another significant challenge was to create an eCommerce mobile app that provided an intuitive user experience, streamlined checkout process, and robust product search and filtering capabilities. This required extensive research and testing to identify the most critical features and functionalities and prioritize them in the design.
Furthermore, launching an app requires careful planning, including creating a launch strategy, identifying key performance indicators, and measuring success metrics. As the project manager, I had to develop a detailed project plan, manage timelines, and collaborate with the development team to ensure the app was delivered on time and met all the requirements.
Overall, the project required careful consideration of the brand, user needs, and technical requirements to create a successful eCommerce mobile app that aligned with Couture Purpose’s vision and goals.
To create a shopping app that aligned with the brand standards, I researched the company’s existing branding elements, such as color schemes, typography, and imagery. Then, I used this information to design a visually appealing and cohesive app matching the overall Couture Purpose brand.
In addition, I incorporated visitor account functionality, allowing users to create an account to track their purchase history and save their preferences. Finally, to support e-commerce, I integrated shopping cart functionality, making it easy for users to add and remove items from their cart before making a purchase.
To ensure a seamless user experience, I also integrated the app with the Couture Purpose website. This integration allowed users to access and purchase items on the app and website easily.
To support the company’s customer database, I integrated the app with the existing system, making it easy for the company to track and manage customer information.
Finally, I provided necessary back-office support, including monitoring sales data and implementing updates to ensure the app’s continued success. My solution provided Couture Purpose with a user-friendly shopping app supporting their business goals and enhancing their brand visibility.